Drop Dead Clothing Co.
We took our Riley Hopkins screen printing kit along to Drop Dead Clothing on Marshall Street in Central London and set up in the middle of the store. We were supplied with two fantastic designs by their design team; we printed directly onto custom tailored Drop Dead t-shirts, offering front, back and breast logo prints. We also offered the option of a tote bag for the customers. We were printing using opaque white ink onto black garments which were bought by the customers — many of the customers had a go at printing themselves. Not many brands can say that their artwork was printed by their own customer, in-store to factory quality too!
In conjunction with this event we published issue 10 of Posterzine, with a Drop Dead poster and interviewing the design team.